When research on a particular topic is higher than usual, the company’s account spikes on those topics. ZoomInfo’s intent data shows which companies are actively researching what topics on third-party sites. In addition to providing contacts, wouldn’t it be nice to know which companies were already hunting around for the type of products or services your company provides? ZoomInfo does that too. Essentially, ZoomInfo shares information you’d find on a business card. ZoomInfo only shares business contact information, not personal information like personal phone numbers, home addresses, or Gmail addresses. Recently ZoomInfo has broadened its utility to recruiters in addition to salespeople. ZoomInfo builds and maintains a sales lead database using machine learning, artificial intelligence, web scraping, a contributory network of customers, and a small team of people. Are you a health insurer who wants to know which businesses above a certain number of people have existing health benefits packages expiring this quarter and who at each business picks those plans? Or how about a restaurant franchiser who wants to know the demographics of all the businesses within a certain range of an address? Without a sales lead database that’s broad, deep, and accurate, a large amount of time can be spent just tracking this information down, regardless of whether or not a sale is eventually made.

Are you an office supply business trying to secure General Motors as a customer? You’ll need to know the people in GM who are in charge of procuring office supplies. ZoomInfo provides leads to marketers and salespeople. Sales and marketing is still inefficient. This is where ZoomInfo comes in. According to Salesforce, sales reps spend only a third of their time actually selling, in large part because they spend much of their time researching who key decision makers are at a target company and how to contact them, and only then determining if they need their products or services.

Zoom info community edition