They’ll then include a nudge to the viewer to watch the full video on their channel. From shorts, they can directly subscribe to your channel, meaning that they’ll see any other videos you post, not just your shorts.Īlso, some creators use shorts as clips or previews of one of their main videos. If the YouTube recommendations algorithm kicks in and shows them more of your shorts and they watch them, you’ll gradually be turning them into a fan… or at least someone that recognizes you. As long as you capture their attention within the first few seconds, you’ve earned yourself a potential new viewer. This gives you an easier way to entice and introduce people into your content than having to convince them to click on your longer videos from their recommendations.

People scrolling within YouTube Shorts will come across your content and because it auto-plays, they’ll watch at least the first few seconds. YouTube Shorts are underused by a vast number of creators compared to their other features, so creators using them are being pushed in front of audiences in a big way. Anyone who jumped on the Instagram Reel train saw major results early on because it was a new underused feature. Social media platforms reward creators who use their newest features, because they know it’s hard to change people’s behaviors initially. Why should you start making YouTube Shorts?

You scroll the same way as TikTok and Reels and you can like, dislike, comment or share. YouTube promotes it as a way for creators to “shoot short, catchy videos using nothing but their mobile phones.” Really, YouTube Shorts are similar to TikTok videos or Instagram Reels, but just YouTube’s version of them. They’re portrait videos of up to 60 seconds in length and are essentially more bite-size pieces of content. YouTube shorts are Youtube’s short video format. So you want to know all about YouTube Shorts huh? Don’t worry, we won’t give you a long rambling intro – let’s cut straight to the chase and give you all the advice and tips you need to make some killer YouTube Shorts.

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