Some of it should be there, and some can be added to make it more engaging/interesting for the subscribers. Here is a list of elements you can add to your footer. Subscribers can update their preferences and get emails about topics they want to know more about.Provides more information about the brand and even yourself.Subscribers can find a way to contact you or visit your website.You can tell people about your brand objectives and motto.There are multiple reasons why using an email footer will always be useful for you: The email footer is included mostly in a company's marketing emails, including information about the company, legal content, contact details, ways to unsubscribe from the email, and more. Email signatures contain more personal information about a person sending an email, like their name, job role, contact details, etc.

Many beginners in email marketing confuse both email footer and email signature. Company contact and legal informationīest practices to follow while designing a footerĪn email footer is the last block of your email design after the signature that includes the unsubscribe option, email preference option, and important information about the business.

signature: What's the difference?Ĩ Elements to include in your email footer design with examples

In this article, we'll help you understand the importance of an email footer and ways to use it to its full potential. They typically go to the footer of the email to find the sender's name, contact information, unsubscribe option, etc. But, as crucial as the writing is, other elements of an email, like email footers, need your attention.Īn email footer might seem insignificant, but it helps improve subscribers' interaction with your brand. We tend to focus a lot on perfecting our email copy, subject lines, and images.

Foot note